Whether it’s in the form of slot machines, roulette, or card games, casinos are designed to draw people in and keep them there. They’re filled with bright lights and loud noises that stimulate the senses, making them a hypnotic place to visit. It’s also a social environment, where champagne glasses clink and visitors mingle with locals to create an incredible buzz. And of course, casinos offer free meals and accommodations if you’re willing to spend enough money with them. This keeps you from having to leave the building even to meet your basic needs, which increases the chances that you will gamble more.
Security is another essential aspect of casino design. Casino employees keep their eyes peeled for shady behavior. For example, blackjack dealers have a narrow focus of vision so they can see if a patron is palming or marking cards. Table managers and pit bosses watch over the table games with a broader view, observing betting patterns that may indicate cheating. These employees also have a higher-up overseeing their work to ensure that they’re following policies and procedures.
Demographics are helpful when it comes to understanding your audience’s buying habits, but they’re not always the whole picture. A group of women in their 20s or 30s who visit your casino could be there for any number of reasons. They may be on a business trip with an hour to kill between meetings, or they might be celebrating a bachelorette party for a friend.