How to Market to Casino Planners Using Cvent’s Competitive Market Ads


Casinos are designed to be exciting places where people can let their hair down and try their luck with games ranging from poker to roulette. They’re filled with flashy decor, upbeat music, and plenty of places to eat and drink. But the thrill of gambling is not just in the potential winnings – it’s also the rush of trying your luck with something so risky and uncertain.

While some casinos have a reputation for being unsafe, most are well-monitored and safe. Elaborate surveillance systems offer a high-tech eye-in-the-sky, and security workers can adjust the cameras to focus on suspicious patrons. Additionally, most casinos use a mix of euphemistic scents and a pleasant, upbeat soundtrack to create a manufactured sense of blissful experience for gamblers.

In addition to the gaming floor, many casinos have luxurious hotels with cutting-edge technology and flexible event spaces, award-winning restaurants, and spa and health club amenities. These venues are perfect for weddings, conferences, business retreats, and group luncheons, and they need to make sure their marketing reaches planners searching for these types of events.

The most successful casino marketing strategies focus on specific audiences and the trends they’re influenced by. For example, Millennials and Gen Z are the new audience for casino brands, and marketers need to know how best to engage them with elevated entertainment options and food offerings. Using Cvent’s Competitive Market Ads can help casinos earn prominent exposure when planners search for the services they offer.

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