As you walk into a twinkly casino and fill up at the buffet, you’re probably itching to roll some dice or spin the slots. Gambling is fun and offers a rush when things go your way, but it’s not all that it’s cracked up to be in the movies. Here are a few things you should know before you go.
1. Cheating and stealing are common in casinos.
The large amount of money handled in a casino makes it tempting for patrons and staff to cheat and steal, either in collusion or independently. To prevent this, casinos have security measures in place. These include cameras placed throughout the casino, as well as a high-tech eye-in-the-sky system that can watch every table, window and doorway. Additionally, slot machines are programmed to use near-misses as a way of keeping players engaged.
2. No good guys in Casino.
Casino is not the most family-friendly movie, and the violence is shocking in many ways. But director Martin Scorsese uses these scenes to accurately portray the corruption and greed that is a big part of Vegas gambling history. This is why the movie is so powerful.
In addition to a casino, some casinos have hotels, restaurants, event spaces, spas and health clubs. Taking a comprehensive approach to marketing can help you capture more business from these groups. For example, if your casino has a hotel and conference center, using location-based marketing strategies like beacons and mobile search ads can target group business in your area — the moment they’re ready to make plans.
